EXCLUSIVE: BEHIND THE SCENES OF ROCAWEAR’S PSA FOR HAITI

The Program, LLC and Rocawear teamed up to create a special PSA for Haiti. We shot the last part of the piece this Tuesday. When my producer Jasmine came to me with the idea, I was onboard without question. We had an amazing turnout and I was moved by all the support we had on this project. Jasmine blogged in greater detail about the Rocawear PSA for Haiti and has some pictures of the shoot. You can check that out over here.

I would like to thank Rocawear, Martine Cauthen and everyone who came out to support this project.

ESSO - "Great is Not Good Enough"

Esso - Sizzle Reel from The|Program, LLC on Vimeo.

Check out this new piece from The Program, LLC for ESSO titled Great is Not Good Enough. In this piece we feature some of ESSO's memorable moments and accomplishments up to 2009. From the MJ Off The Wall project, to the MTV features, tv commercial features and major magazine features, numerous shows, music video features, radio interviews and party events...E009 was in full effect! Shout out to ESSO, Tory and the whole Y&I team, 2010 will be even more monumental.

Fes Taylor feat. Don Baker & Selecta Rhymes - Get with The Program

Fes Taylor and the homie Don Baker (cheaaaa), came thru to the studio and laced me up with nice joint for The Program. My homie Selecta Rhymes got a chance to jump on the track as well. Enjoy and Get with The Program!


Fes Taylor feat. Don Baker & Selecta Rhymes - Get with The Program

We also recorded another joint off Drakes - Fear Instrumental which is the same Instrumental I used for my 2009 Reel. That beat really moves people.

Fes Taylor feat. Don Baker - Malcolm X

The Program, LLC Presents Fes Taylor featuring Inspectah Deck - The Streets

Fes Taylor featuring Inspectah Deck - The Streets from The|Program, LLC on Vimeo.

A few weeks ago, one of my homies was talking with Fes Taylor about doing a video off his Flight 10304 album. This official debut is co-signed by Wu-Tang legend Inspectah Deck and features the Rebel INS himself, Shyheim, Mr. Prezident, Lot-A-Nerv, T-Bird and many more. We went with 'The Streets' because I felt it would represent where Fes is from the best; Staten Island and the hustle and grind that exists in some of the toughest areas on Staten Island. I also loved the Gangs of New York sample in the beginning. Inspectah Deck comes in on the second verse and is kicking back in the VIP area. I created a dramatic sequence after Fes's verse to build some momentum in the video. We shot the video in Notes Lounge on Staten Island which is in the Stapleton area. I believe there be a party celebrating the video release at Notes Lounge on 11/20/09. I will post the flyer and details as soon I get it. Enjoy!

Fes Taylor, Inspectah Deck and The Program, LLC Shoot "The Streets"

We shot the video for Fes Taylor's "The Streets" featuring Inspectah Deck on Sunday at Notes Lounge on Staten Island. Shout to Fes, Deck, Baker and the whole SI gang that came out. SI was def in building. A special thanks to Subconthreads.com, Mike stopped by to dropp off the goods. Below are some BTS pics of the shoot, Enjoy!

The Program, LLC Presents ESSO "Video From The Top"

ESSO - View From The Top from The|Program, LLC on Vimeo.

Here is the second video off Esso's Off The Wall mixtape. Esso and I capitalized off the idea to combine NY and LA in this video since Esso was traveling to LA. You cant beat NY and LA when it comes to views from the top. We even had the opportunity to get Woody from Woody's Produce; the producer for Esso's Off The Wall, to cameo in the video. I used some stock footage of LA and NY and the rest is history! So come on up and enjoy the video and the "View From The Top" with us.

Joe Puma's Directors Reel 2009

I spent a little bit of last week and the weekend cutting my first reel. Shouts to the TheFlyGirl at http://www.flystylelife.com/. I had a decent first year working on music videos from the projects with Scenario to my own directed videos. I chose the Drake instrumental to "Fear". I think its a well fitting track to my frame of mind and a word of caution to the world....Fear me! ha

Joe Puma Directors Reel 2009 from The|Program, LLC on Vimeo.